In the first part of this series, we discussed growing your business by bringing in more customers. The post today will talk about making more sales without necessarily increasing the number of your customers! To understand this strategy, it is pertinent you understand why people buy anything. You see, customers don’t buy products or [...]
In furtherance of our stated objectives of helping your business achieve accelerated growth and expansion, this post will share with you one of the most overlooked and under-utilized method of customer growth available to your business—what Jay Abraham termed: Break even today, break the bank tomorrow. Essentially, this strategy is about acquiring new customer at [...]
It is impossible to sell products or services that customers do not want. Learning what customers want, and how to present it attractively drive the need for marketing research… If you want your business to thrive, you must be able to provide answers to the following questions: Who are my customers and potential customers? What [...]
There have been diverse reactions to the removal of fuel subsidy in Nigeria. These range from outright rejections to enthusiastic support. However, there is a general agreement that the fuel subsidy removal would have a significant effect on the operations of businesses in Nigeria. This post aims to explore ways you (as a business owner) [...]
We at Mocality Nigeria would like to say a very big thank you to all of you out there that have contributed one way or the other to the successful launch of our operations in Nigeria. We thank all of our agents on the street whose diligence and commitment are instrumental to the enviable success [...]
Yesterday, I was with the executives of a trade association in Lagos and one question they all asked me was: why should their members list on mocality.com. In other words, what benefits does a business derive from listing on Mocality directory? The answer to this question is what this blog post is about. First, [...]
Welcome to Mocality, a mobile and online business directory that allows business owners to list their business for free, and benefit from FREE business tools as a result. Mocality brings you accurate information about the businesses around you, when you need it and where you need it most. We literally bring information to your fingertips [...]
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